Because you want to surf. Honestly, for surfers that first sentence is enough, but since i have to come up with 500 characters for this site- -Because you want/need to surf like now! -Because you are on vacation with out your surfboard because your spouse told you not to bring it . lol -Because you want to surf with a Local Surfer/professional Surf Instructor and understand you will benefit from his or her incite. -Because Surfing with us is fun. because we are driving and you get to drink- (obviously not IN the car.) -Because you wanna smoke a bowl and go for a surf.