The Heineken Experience is open from 10.30 to 19.30 Monday to Thursday and 10.30 to 21.00 Friday to Sunday.
What It Is
Start your self-guided tour of the former brewery by learning how the company began, then discover the secret ingredients and recipe that has made Heineken so popular worldwide.
Wander through the brewery at your own pace using the Heineken Experience app on your mobile (or on a tablet rented at the entrance) to hear an audio description and watch videos showing how the beer is made and bottled. Don't leave without hopping on the Brew You ride!
When you've finished looking about, make your way to the tasting room for a cool glass of Heineken.
This a fun opportunity to visit the original brewery in which Heineken was created.
A real treat for beer lovers but also suitable for non-drinkers and children.
This is a flexible a self-guided tour, simply reserve your preferred entrance time and wander through the exhibition at your own pace.
A visit can take as little as 90 minutes but you'll also be welcome to make a day of it and hang back at the bar after visiting the brewery.
Your Experience With Discover Heineken Experience Discount Ticket
Pay a visit to the home of Heineken right in the City Centre of Amsterdam.
See the place where this world famous beer was first brewed and tour the exhibition independently.
Learn how to brew and bottle the beer and how to pour the perfect pint.
Shake things up on the new Brew You " indoor ride.
Enjoy a mini tasting session and stay as long as you like in the onsite bar.
What Discover Heineken Experience Discount Ticket Includes?
Entrance for 1 person to The Heineken Experience at chosen time.
Heineken tasting session plus 2 drinks.
Things Before Go
Audio guide and food are not included.
Book a morning visit if you prefer a quieter experience.
Book a late afternoon or evening visit if you plan to enjoy the bar and hit the town afterwards.
Is It Suitable for Me?
This discount entrance ticket will be useful for budget travellers.
Beneficial for people with only a short amount of time in the city as you'll be able to plan your visit and skip the queue.
A fun experience for friends travelling together or for sociable solo travellers.
This ticket has a 4.5 out of 5-star rating from Get Your guide users who had an excellent time and a very fun experience at the Heineken Experience.
Travellers say that this is a great day out and interesting too.
This tour has very few reviews on TripAdvisor and Viator.
Best Times to Visit
Mornings are usually quieter, better if you are visiting with children. If visiting with friends the Heineken can be a fantastic way to end your day (or begin your night!).
You must arrive at the entrance within 30 minutes of your selected time slot.
Address / Pick up Location
Entrance: Stadhouderskade 78, 1072 AE Amsterdam
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Total review count and overall rating based on Viator and TripAdvisor reviews