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London Tourist Pass is it Worth It? - London Pass Vs City Pass Vs iVenture Card

Overview of London City Passes

Whilst London has an excellent choice of free museums, many of the other great things to see can be quite expensive!

There are many different cards(London Pass, City Pass, iVenture Card etc.) that can help you save money with these. We have researched the options to bring you all the details! There are 3 main cards, but take your time to choose the best one as the attractions included vary widely between them. These all offer great savings, but you will get best value if you take the time to work out which is best for your plans!

London Pass

London City Pass

London iVenture

What is it? Access to 60+ top attractions of London with some special tours along with shopping and restaurant discounts. Optional travel card which allows unlimited access to public transport. I) Starter Pass

Access to selected top attractions of London with some special tours along with shopping and restaurant discounts. Optional travel card which allows unlimited access to public transport.

II)Classic Pass

Same as the London City Pass- Starter with an additional tour of “The view from Shard”

III)Best Pass

Same as the London City Pass- Starter with additional tours of

  • - The view from Shard
  • - Both Tower of London and Kensington Palace
  • - Banqueting House
A flexible card which gives you option to choose 3/5/7/10/30+ activities from a list of top 30 activities in London over 7 days.
Prices 1 day £56 Adult(16+)/ £37 Child (5-15)

1 day (with Oyster Travelcard) £69 Adult(16+)/ £43 Child (5-15)

2 days £73 Adult(16+)/ £52 Child (5-15)

2 days (with Oyster Travelcard) £95 Adult(16+)/ £68 Child (5-15)

3 days £92 Adult(16+)/ £62 Child (5-15)

3 days (with Oyster Travelcard) £120 Adult(16+)/ £80 Child (5-15)

6 days £123 Adult(16+)/ £83 Child (5-15)

6 days (with Oyster Travelcard) £166 Adult(16+)/ £113 Child (5-15)

10 days £153 Adult(16+)/ £104 Child (5-15)

10 days (with Oyster Travelcard) £206 Adult(16+)/ £157 Child (5-15)

b>I) Starter Pass

10 day £82.9 Adult(16+)/ £39.9 Child (5-15)

Optional Oyster Travelcard of the value £15/£20/£30/£40

II)Classic Pass

10 day £102.9 Adult(16+)/ £59.9 Child (5-15)

Optional Oyster Travelcard of the value £15/£20/£30/£40

III)Best Pass

10 day £132.9 Adult(16+)/ £69.9 Child (5-15)

Optional Oyster Travelcard of the value £15/£20/£30/£40

London Flexi Attractions Pass-3 £69.00 Adult (16+) £59.00 Child(5-15)

London Flexi Attractions Pass-5 £99.00 Adult (16+) £89.00 Child(5-15)

London Flexi Attractions Pass-7 £129.00 Adult (16+) £114.00 Child(5-15)

London Flexi Attractions

Pass-10 £169.00 Adult (16+)

£149.00 Child(5-15)

London Unlimited Attractions Pass £229.00 Adult (16+) £199.00 Child(5-15)

Validity 1/2/3/6/10 consecutive days 10 consecutive days 3/5/7/10 Ticket pass:Consecutive 28 days

Unlimited attractions pass:Consecutive 5 days
Which is best for me? A good combination of major attractions (including skip-the-line access to some) and free transportation, along with some extra activities.

Only pass to include Windsor Castle, Westminster Abbey and Hampton Court Palace.

Only pass to include London Zoo.

It is a great value if you can visit 3-4 attractions every day.

This pass is perfect for those who are looking to cover a lot of places in a short duration.

Discount on other leisure activities, entertainment, restaurants, and shopping as well.

Take the optional Oyster Travelcard if you wish to use London’s public transport extensively.

Skip the line access to selected top attractions of London with additional discounts on shopping and restaurants.

Includes London Eye or Madame Tussauds.

The London city pass gives you flexibility to explore the city at your own pace.

Suitable for those who have a lot of time and like travelling at a slow pace.

t is only worth if you plan to visit all the attractions included in this pass.

Take the optional Oyster Travelcard if you wish to use London’s public transport extensively.
You can choose only 3/5/7/10 activities from all the activities depending on your pass. You have the freedom to access all the activities if you have the unlimited attraction pass, but within 5days only.

Includes London Eye AND Madame Tussauds.

3/5/7/10 activity pass is worth only if the activities you are choosing are expensive ones and cost more than the value of the pass.

This pass gives you the flexibility to experience the activities any time in 28 days. So you don’t need to rush.

If you want to experience a lot of activities in a short period, then unlimited activity pass is perfect for you.

Best choice of pickup locations, including airports.

City Transportation Optional Oyster Travelcard

London travel zones 1-6

Unlimited public transport

(bus, tram, Tube, DLR, London Overground, Emirates Air Line, TfL Rail, most National Rail services, and River Bus services in London.)

Optional Oyster Travelcard

London travel zones 1-6

Unlimited public transport

(bus, tram, Tube, DLR, London Overground, Emirates Air Line, TfL Rail, most National Rail services, and River Bus services in London.)
Optional £10 Oyster Card

5 Day Unlimited Hop-on Hop-off bus Tour

National Express Return Airport Transfer

Attractions Included 60+ 7 (choose 5)

+ additional discounts in restaurants and shopping
30+ (choose 3/5/7/10/Unlimited) according to the card.
Top Attractions
Tower of London Priority skip-the-line Entry Fast Track entry/Skip Line (OR Kensington Palace) Best Pass Option includes Skip Line for both Tower of London and Kensington Palace No
Windsor Castle Standard free entry No No
Westminster Abbey Standard free entry No No
London Zoo Priority skip-the-line Entry No No
Kensington Palace Priority skip-the-line Entry Fast Track entry/Skip Line (OR Tower of London) Best Pass Option includes Skip Line for both Tower of London and Kensington Palace No
Hampton Court Palace Priority skip-the-line Entry No No
Shakespeare's Globe Theatre Standard free entry No No
Tower Bridge Priority skip-the-line Entry Fast Track entry/Skip Line Standard free entry
Madame Tussaud's Museum No Fast Track entry/Skip Line(OR London Eye) Fast Track entry/Skip Line
London Eye No Fast Track entry/Skip Line (OR Madame Tussaud's Museum) Yes (Single ride)
Wimbledon Lawn Tennis Museum Standard free entry Standard free entry Standard free entry
Banqueting House No Starter and Classic Pass No Free Entry Best Pass Option includes Skip Line No
Fine Arts Museums
The Queen's Gallery Standard free entry No No
Courtauld Gallery Standard free entry No No
Contemporary Art Museums
Design Museum Standard free entry No No
Top Historical Museums
London Transport Museum Standard free entry No No
British Museum exhibitions Yes (1 exhibition) No No
Churchill War Rooms Standard free entry No No
Top Cruises
Thames River Cruise Yes Yes (with audio commentary) Yes (single return ticket)
Thames Clippers No No Yes (1-day unlimited)
Bateaux London Classic lunch cruise No No No
Top Tours
Hop on Hop off Bus Tour Yes (1-day) Hop-on-Hop-off Golden Tours (12.5% off) Yes (5 Day Unlimited Hop-on Hop-off Tour)
The view from the Shard No No Yes
London Night sightseeing Bus Tour No No Yes
Warner Bros Studio Tour No No No
Stonehenge Express No No No
Top Bike Tours
London Bike Tour Yes No No
Night Bike Tour of London No No No
London Royal Parks Bike Tour including Hyde Park No No No
Restaurants Discounts The East India Company (Free Gift) John Lewis (Free hot drink) The Medieval Banquet (20% off) Tea & Tattle (15% off) Wafflemeister (15% off) Four Sisters London - Cocktail Bar (10% off) Hard Rock Café (Free Hot Fudge Sundae with main course) Tea & Tattle (15% off) Bubba Gump Shrimp Co.(Free Set Lunch Menu) Caffe Concerto(Full Afternoon High Tea) Hard Rock Café(Free Set Lunch Menu) The Medieval Banquet(4 Course Feast with Entertainment) Planet Hollywood London(Free Set Lunch Menu)
Shopping Discounts Carry Me Home(15% off) Nauticalia(15% off) The Toy Store (15% off) Crest of London (£5 off) M&M’s World (15% off) Foyles Bookshop (Free book on a minimum purchase of £25) London Beatles Store (Free goody bag on a minimum purchase of £5) M&M’s World (15% off) Olympic tower Arcelor Mittal Orbit (£2) London Beatles Store (Free goody bag on a minimum purchase of £5) Crest of London (10% off) No
Leisure & Entertainment Discounts Rubbing Center(Free entry) Namco Funscape(Free entry) Queens Ice and Bowl(Free entry) Brit Movie Tours (20% off) Ripley's Believe It Or Not London (20% off) Mind The Gap Discover London (20% off) Fun London Tours (15% off) The London Cabaret (Entry Show)
Events and Theatre discounts West End theatre (20% off) The London Brass (Free entry) Curzon Cinemas (Chelsea, Mayfair, Soho and Bloomsbury)(Free entry) No The London Dungeon (Entry)
Full London Guidebook Yes Full 160-page city guidebook + Tube Map + Tourist Map + Hop-on hop-off bus map (Languages: Spanish, French, English, Portuguese, German, Italian) Yes Full city guidebook + Tourist Map + Information brochure (Languages: Spanish, French, English, German) No Only Information brochure and map.
How to Use? After purchasing the pass, you will get a voucher in your mail which you have to exchange at collecting centre to get the London Pass. Voucher can be shown in electronic form or printed form. After purchasing the pass, you will get a voucher in your mail or by post which you have to exchange at collecting centre to get the London City Pass. After purchasing the pass, you will get a voucher in your mail which you have to exchange at collecting centre to get the London iVenture Card. Voucher print out is mandatory.
Where to Collect Pass? Ticket Booth, 11a Charing Cross Road Gatwick Airport, Waterloo Station or Victoria Station Westminster Pier, Victoria Embankment London SW1A 2JH UK Opening: 9am to 5pm Closed: Christmas Day (December 25) Phone: 0207 953 4015


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